About dymic

In the throes of a global economic downturn—when consumer confidence waned, disposable incomes shrank, and the allure of luxury skincare brands like La Mer, Chanel, Dior, Lancôme, and Clarins became increasingly unattainable for middle and lower-income groups—Link Chan envisioned a radical shift in the beauty industry. Witnessing how premium skincare relied on exorbitant pricing tied to marketing, packaging, and brand prestige rather than pure efficacy , Chan recognized a critical gap: millions of people craved visible, professional-grade skincare results but could not justify investing in high-cost creams or serums that often delivered minimal returns relative to their price tags.

This observation became the catalyst for founding Dymic. Drawing inspiration from the "lipstick effect"—the phenomenon where consumers seek affordable indulgences amid economic hardship —Chan set out to challenge the status quo: instead of competing with luxury brands on exclusivity, Dymic would replace their overpriced offerings with innovative electric beauty tools that democratized access to effective skincare. Unlike traditional luxury products that often prioritize brand heritage over technological advancement, Dymic’s core mission was to distill professional aesthetics into accessible devices, eliminating the need for costly, recurring purchases of premium skincare.

Chan’s vision was rooted in a simple yet powerful belief: effective skincare should not be a privilege reserved for the wealthy. Leveraging advancements in at-home beauty technology—proven to deliver salon-like results at a fraction of the cost —Dymic developed a line of electric tools that targeted the same skin concerns as luxury brands (hydration, anti-aging, brightening) but through reusable, tech-driven solutions. By cutting out the excessive marketing and packaging costs that inflate luxury prices , Dymic was able to offer middle and lower-income consumers a cost-effective alternative that delivered tangible value, not just brand cachet.

Today, Dymic stands as a testament to Chan’s founding philosophy: that quality skincare can be both accessible and transformative. In an era where economic uncertainty persists, the brand continues to redefine success in the beauty industry—proving that luxury-level results do not require luxury-level spending, and that everyone deserves the chance to invest in their skin without breaking the bank.